What Is Direct Primary Care?
A better model of healthcare that puts the relationship between you and your provider first.
Direct Primary Care (DPC) is an innovative healthcare model that cuts out the insurance middleman and allows patients to become practice members who pay a low monthly fee for unlimited access to primary care services.
Instead of billing insurance for every visit, your membership covers everything: unlimited clinic and telehealth visits, direct provider access via phone, text, or email, and extended appointment times so you actually feel heard.
What DPC Eliminates
- Copays and co-insurance for every visit
- Surprise bills and confusing statements
- Call centers and week-long waits for callbacks
- 7-minute rushed appointments
- Rotating providers who do not know your history
What You Get Instead
- One transparent monthly fee that covers your primary care
- Unlimited in-person and telehealth visits, no per-visit charges
- Personal access to your provider via phone, text, or email
- Same-day or next-day appointments because we limit our patient panels
- A monthly fee typically cheaper than a cell phone bill
DPC vs. Traditional Care
See the difference side by side.
| Feature | Traditional Clinic | Willow DPC |
|---|---|---|
| Appointment availability | Limited, weeks-long waits | Same-day or next-day |
| Wait times | Extended waiting room time | Self-scheduled, minimal wait |
| Cost per visit | Copay + co-insurance + deductible | No copays. Included in membership. |
| Appointment length | 7-minute average | Extended, unhurried visits |
| Billing | Complex insurance claims | One transparent monthly fee |
| Provider access | Call center, callback in 24-48 hrs | Direct phone, text, and email |
| Provider relationship | Rotating providers, 2,500+ patient panels | Your dedicated provider who knows your story |
Appointment availability
Traditional
Limited, weeks-long waits
Willow DPC
Same-day or next-day
Wait times
Traditional
Extended waiting room time
Willow DPC
Self-scheduled, minimal wait
Cost per visit
Traditional
Copay + co-insurance + deductible
Willow DPC
No copays. Included in membership.
Appointment length
Traditional
7-minute average
Willow DPC
Extended, unhurried visits
Billing
Traditional
Complex insurance claims
Willow DPC
One transparent monthly fee
Provider access
Traditional
Call center, callback in 24-48 hrs
Willow DPC
Direct phone, text, and email
Provider relationship
Traditional
Rotating providers, 2,500+ patient panels
Willow DPC
Your dedicated provider who knows your story
Ready to Try a Better Way?
Join Willow DPC and experience healthcare the way it should be.